What makes a successful hotel - Free Essay Example

Sample details Pages: 4 Words: 1302 Downloads: 4 Date added: 2017/06/26 Category Business Essay Type Argumentative essay Did you like this example? What makes a successful hotel? Introduction The hospitality industry is one of the largest industries in this world, almost every country has their own hospitality industry, including both developed and developing ones. Nowadays, with the trend of globalization, hospitality industry had a worldwide advancement which accompanied the development of travel industry, hospitality industry attracted lots of investorà ¢Ã¢â€š ¬Ã¢â€ž ¢s interests. At the same time, what makes a successful hotel really confused some hotel managers, they may have enough fund and relevant resource but the truth is their hotel spend beyond their income. Generally speaking, a successful hotel is not simply created overnight. To be more precise, an eligible hotel manager must know that a successful hotel is combined with lots of tiny but essential factors. Thus, this essay will specifically talking about some neglected factors that determine a hotelà ¢Ã¢â€š ¬Ã¢â€ž ¢s success. Choos e a wise location. The main thing in the location of a successful hotel is the accessibility to using infrastructural facilities, such as the possibilities of use the transport, health and safety facilities. In addition, the hotel manager also need to consider about the surrounding scenery, environmental friendly and easily accessible. In other words, hotel clients will find that the location of a hotel will play a huge role in their overall enjoyment of the trip. That is because a wise location will significantly cut down the time that clients waste in public traffic or attempt to navigate an unfamiliar city. For hotelà ¢Ã¢â€š ¬Ã¢â€ž ¢s perspective, a centrally located hotel will increase the efficiency by allowing all hotel staff more time to work and cooperate with colleagues. First and last impression are the key to success. First and last impression is vitally important keys to make a hotel outstanding, A good first impression makes the hotel distinctive and give c lients an unforgettable experience so they will willing to come back and recommend this hotel to their friends; In the same way, last impressions are just as important, especially when clients checking out a hotel, would they prefer to hear hotel staffs wish they have a nice vacation? Or would clients prefer hotel staff to say that they look forward to seeing them again? The answer is definitely. On the other side, assume that if two hotels are making similar efforts, then what can they do to be more remembered than their competitors? Hence, first and last impression is the original characteristic inside the hotel that clients see, it is important for hotel managers to give their clients good impressions. Moderate decorations make the hotel personalize. 1.Use light to decorate hotels. à ¢Ã¢â€š ¬Ã…“It was essential to give a feeling of luxury and comfort to the building, and the lighting had a key part to play à ¢Ã¢â€š ¬Ã¢â‚¬Å" not least because little natural light r eaches the central spaces. Part of the reason for using LEDs is that they are fully controllable. You can make them do what you want.à ¢Ã¢â€š ¬Ã‚  (Krishan P., 2001) Hotel is a place for people to communicate, lighten up, socialize or simply entertainment. In fact, use nature light flexible will make the ambiance positively and life-giving during the day, use moderate lightings will create a tranquil atmosphere that makes clients fell more relaxing and disengaged during the evening. Lighting sets the mood that enhances the guest experience. 2.Create a unique and differentiated lobby. The lobby as a part of hotel is a foyer in a building, which is an entrance to the outside. The hotel lobby can directing guests to the various regions of the hotel. Therefore, lobbies has the single hugely impact on clients, hotels are using their lobbies to give their clients a professional working attitude. Generally speaking, lobbies are playing significant role in a hotel, here are some essential elements that the hotel manager should concern about: Bold colors, high-technology lighting applications and sculptural furnishings and finishes typify the latest trends in lobby design(Mucci, K., 2005). Studying and adopting such factors could help hotel managers and designers to run their hotels in an individual, comforting and attractive atmosphere and deliver a positive lobby impression to the clients. Hotel cleanliness enhance the reputation. Hotel cleanliness is one of the most vital elements which can obtaining clients loyalty. Contrast with the quality and the services attitude, good healthy environment in the hotel may require a specialty cleaning solution. For instances, a hotel room that permits smoking or pets friendly will require extra sanitary equipments and ventilation system. Additionally, à ¢Ã¢â€š ¬Ã…“Some common amenities are offered in hotels like complimentary food, event rooms and gym equipment. These all require a more frequently cleaning as the areas in which they are located tend to dirty faster.à ¢Ã¢â€š ¬Ã‚  Consequently, it is necessary for hotel managers to utilize a specific hotel cleaning strategy to cater for different customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s demands. Essentially speaking, hotel is a facility that needs a professional cleaning strategy and this strategy can eventually influence all commercial targets. The health standard plays an decisive role in the reputation of the hotels. Clients will feel pleasant only in the room which is decent and well ordered. Accordingly, having a clean and refreshing environment will enhance a hotelà ¢Ã¢â€š ¬Ã¢â€ž ¢s reputation, satisfied clients will coming back and create positive word of mouth because they are delighted with their experiences and know what they look forward. Select a reasonable marketing strategy 1.Find helpful marketing partners and agencies The partnership marketing. à ¢Ã¢â€š ¬Ã…“Traditionally known as cooperative advertising, partnershi p marketing is a grass-roots approach to making marketing dollars last, and extending your brand to people and market segments you didnt have direct access to before.à ¢Ã¢â€š ¬Ã‚ (Freeman.A., ND) As a leader of the hotel, managers must aware the importances of having some marketing partners. Find a helpful partnership could gain some potential clients. In managers perspective, checking at the products they utilized in their hotels and communicate with the companies which supplies these hotel facilities could completely enhance their brand. In addition, other creative opportunities for potential partners can be found by looking at the vendors, not only vendors who are creating products for the hotel, but also vendors who can bring mutual benefits for the hospitality industry. 2.Analysis the occupancy rate. Occupancy rate is the percentage of all rental units in hotel are occupied or rented at a certain period. à ¢Ã¢â€š ¬Ã…“Occupancy data provide the one widely available , consistent and temporally disaggregated means of monitoring hotel performance at the individual hotel level across the industry.à ¢Ã¢â€š ¬Ã‚  Analysis occupancy rates gives hotel manager a clearly trend of the fluctuating fortunes of individual hotels, and visualize the future tendency and fluctuations within hotel industry. From different perspective. Sometimes hotel managers are so busy to organizing and managing their own business, they usually ignore that their commercial behavior are based on their clients and employees. Indeed, sometimes the faceless, nameless clients and normal executants cannot listed in commercial plan, but a sophisticated hotel managers will tend to think in different perspective as an entity. Literally speaking, clients as numbers that bring in income to the hotel and employees will keep business going. managers should invest enough time and effort to discover their clients and staffs as a human being who also thinks and plans, managers need to figure out what specific needs and expectations do they have, attempt to balance the marketing objectives and interior demands. Todays employees want a say in the way a business is run. Customers see a business as being there to provide for and service their needs (Belilos C. 1997).Analyze the customers and employees. Prepare a questionnaire form. Make sure the questions are targeted and obviously displayed, thank the people who fill it. Seeing things from the different perspective and encouraging our employees to do so will not only lay the course for a successful business, but guide whole hotel toward a successful future. Work cites Mucci, K., 2005. Let there be light. Hospitality design,27(2): 40-43. Don’t waste time! Our writers will create an original "What makes a successful hotel?" essay for you Create order

The Lost Art of Letter-Writing Essay - 1143 Words

In the past week, how many texts, emails, or instant messages have you received? The majority of you would probably answer, â€Å"too many to count.† In fact, I would have the same answer as well. Now, think about how many handwritten letters have you received? And by handwritten letters, I mean a letter complete with a stamp and envelope, sent via post office. None at all? That’s not surprising, considering the great benefits of technological communication that cause people to make the switch from communicating through letter-writing. According to an annual survey conducted by the U.S. Postal Service, in 2010, a typical home received one personal letter every seven weeks. This is a drop from the results produced in 1987, when a typical home†¦show more content†¦Even though I knew my various colored pens would irk him, as they usually do, I stuck with my decision because it represents me, and so through my choices, give off an illusion to him as if I have never left his side and can still irk him from 785 miles away. The biggest difference between emails and written letters, is the method of writing the contents: computer fonts versus handwriting. Handwriting is unique to every individual, and so no two written letters look alike. This uniqueness is not apparent in emails, because computer fonts are used and so there is no originality. Not to mention, handwriting is personal; therefore when something handwritten is read, a small sense of closeness and intimacy ensues, as opposed to the â€Å"cold† and distant feeling computer fonts ensue. That’s why most, if not all, love notes are handwritten, not typed; it’s more romantic that way. Also when someone is writing a letter, most of the time, the lines of sentences aren’t perfectly straight, whether there are lines provided or not. However, in a typed email, there are margins, spacing, and â€Å"invisible† lines to help restrict the formatting of the letter . In addition, handwriting gives another depth to the letter’s content. For example, compare the phrase â€Å"I AMShow MoreRelatedThe Importance Of Cursive Writing717 Words   |  3 Pagesof education. Many believe that cursive writing should continue to be taught in school because of the academic benefits cursive writing can have on students. On the other hand, others believe that cursive writing is no longer needed due to the fact that new curriculum standards do not require cursive writing being taught among students. After reading the articles, it is evident that cursive writing should still be teached in school settings. 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Business Ethics In Firm Rana Plaza - Free Solution

Questions: On April 24 2013, 1134 people were killed and 2,500 were injured when the Rana Plaza building in Savar, Bangladesh collapsed on top of garment workers inside its factories. It would be known as the worst accident in the garment industry anywhere. This happened only five months after a horrific fire at a similar facility prompted leading multinational brands to pledge to work to improve safety in the countrys booming but poorly regulated garment industry. Labour groups, Western clothing companies, the Bangladeshi government and others have made some progress toward preventing similar tragedies, but more stillneeds to be done. There was never any doubt that improving working conditions in Bangladesh, one of the worlds poorest countries, would be incredibly difficult. The collapse of RanaPlaza was just one, though by far the worst in a series of industrial accidents in Bangladeshs garment industry, which has become one of the biggest exporters ofclothes to the United States and Europe because of its low wages. It was later discovered that 28 brands that sourced clothes from the plaza included Primark, Bennetton, Mango, Matalan and Bonmache, prompting public concern about the working conditions of garment factories around the world which contribute to western high street fashion stores. Ethical consumerism encourages people to think about how the products they buy are sourced and produced which are not harmful to the environment and society.This can be evidenced through simply purchasing eggs that are free-range or boycotting goods/companies which promote child labour or unsavoury working conditions. Ethical consumerism is a growing market. A recent report from the Co-operative Bank showed a third of UK consumers claiming to be concerned about ethical consumption, with a large number of the public willing to challenge and boycott companies which do not comply with ethical standards. You are required to write an analytical business report that covers the following tasks: Task 1 Discuss the ways in which companies, like the ones mentioned in the extract above, that sourced clothes from the Rana Plaza can help improve business practices to prevent recurrence of events of this nature. Task 2 Choose any company, research and evidence how they operate ethically, taking into account their approach to consumerism, values and environmental friendliness. Answers: Task 1 About the report: The essay analyses firm named Rana Plaza within the textile industry in Bangladesh. First part of the study has actually tried to analyze all the companies who have sourced or are sourcing from the Rana plaza and the way in which they can help themselves for improvement of business practices and prevention of recurrence of any such incident which took place in Rana Plaza (Allhoff and Vaidya, 2005). Research also has also attempted to evaluate all ethical issues that were involved in the firm as well as all actions which related firms need and requirement to undertake further smooth endurance. Analysis and evaluation of such ethical as well as social plus companywide issues will definitely ensure that companies properly understand each and every thing which went wrong in the Rana Plaza plus effectively keep themselves away from any similar incident or actions which could harm others in similar way (Boylan, 2001). In the second part an organization named Starbucks has been considered a s well as all activities of the firm regarding fundamental ethical concern such as CSR and consumerism, environmental friendliness as well as beliefs and values has been recognized as such actions will definitely propel Starbucks goals plus aims into the future (Cory, 2005). Introduction to incident: The vital disaster took place at the organization Rana Plaza which is situated within Bangladesh, where an eight storied building including six factories literally fell like the house of cards, killing approximately 1,134 labors. This case also has put a notice on health as well as safety issues in the textile industry (Gavai, 2010). This incident has forced the firms to think twice upon the ethics and morale they carry and also that whether the real ethics towards safety and security of employees in being maintained or not. Also as a result, media, government as well as consumers plus also few other stakeholders even are more and more holding clothing companies accountable for every health plus safety contravention within their supply chains (Harish Jyawali, 2015). Discussion: As shareholders who belong to textile industry plus apparel firms are open to elements of financial as well as reputational risks plus even danger that comes out of incidents attached to dangerous working conditions at the firms sites for production. Therefore, investors now require carrying a significant wager in heartening firms to execute proper health as well as safety actions and practices throughout their self plus also their suppliers operations (Hartman, 2005).Several factors in reality share the liability of disaster that took place in the Rana Plaza. Bangladesh that is considered as a state having very weak governance even faces several structural issues as well as problems like lack of some genuine rule and even regulation of the law,inadequate and very scarce assessment procedures, plus generally very unproductive admission towards justice for the victims of the work-connected incidents. The firm can now follow some simple steps and attain full safety and security as well as can become capable of avoiding any such incident that took place at Rana Plaza (Mitchell, 2009). These steps are: As the governance is weak in this nation firms must abide by rules of license and also insurances for all its staffs and stakeholders The firms must have a proper structure towards work The firms must lay down rules and regulations for itself and must abide by all of them and even make its staffs follow the same(Moon, 2001) Firms must try to indulge a good assessment and evaluation process where a timely evaluation of the building and premises and also of all equipments and tools used in the sites must be carried on. The firms must be very ethical when it comes to providing safety and security to staffs and also must provide all its staffs with good justice and equality (Morais et al., 2014). Working conditions intended for all the labors must be properly improved and maintained thereafter. Good ecological standards must be maintained Few energy saving procedures must be implemented while production on sites Employee health plus safety standards require to be uphold and correct arrangements for health as well as safety of employees must also be made Nevertheless, in immediate consequences of the factory tragedy, few firms amazingly spoke incomprehension related to whether the factories are really shaped along with their goods or else it is merely a saying.Undoubtedly, as an outcome of multinational organizations which outsourced production to the nations like Bangladesh, self-existing contractors often gave verdicts within complex plus vital chains of supply (Paliwal, 2006). Firms here should try to understand that the cost plus their differentials, in fact were real causes of outsourcing in the initial place, in the midst of fully developed and also few developing countries which showed conditions within the factories that were perhaps substandard, with being merely empirical proof which could disprove such things. Recommendation: The brands plus firms can actually sign Accord on Building Safety and staff security in Bangladesh which would even permit the staffs to discontinue work if via any source they feel that their safety is beneath threat. Textile industry also has not forgotten Rana Plaza case, and neither the consumers have. It is in fact vital to frequently ask questions plus seek out the brands and firms which are wholeheartedly trying to increase worker conditions (Wurgaft, 2003). Conclusion: The major responsibility was upon Bangladeshi authorities because they failed in correctly fulfilling their duties and compulsions towards protecting labors and making them aware of the incidents and risks and also activities towards saving lives from those risks. State of the Bangladesh, according to the national and international law should actually also try its best to save and protect all the human rights within authority because they even were unsuccessful in their responsibility which was about granting the rights as well as safety to the textile industry employees. Task 2 Introduction: Starbucks actually is a global coffee chain and coffeehouse in based in Seattle within United States in Washington. Along with almost 17133 outlets in 49 nations Starbucks is globes largest coffeehouse firm. Health plus safety of consumers and the workers is very important factor of all the ethical elements that must be followed within any organization (Cole, 2008). Every firms reputation vitally depends upon health plus safety of the consumers. Health plus safety is also legal requirement of government. Global firms have employees who belong to several nations thus all of them need to be valued a lot for attainment of better results (Snyder, 2006). Methodology: The method used here for collection of data is secondary data collection method. Information has been gathered from many secondary resources like from the magazines, firms website, journals, and even some books. Discussion (Findings): Consumerism- Starbucks cultural meaning successfully motivates its consumers to consume its products and also this has served like a good place to work as well as socialize. Starbucks has an extremely communal ecology and is an ideal place intended for developing as well as maintaining good relations. Culture plus consumption which are several forms towards consumerism has also shaped star bucks outlets through development of the social relationship. Furthermore, it also is acceptable for public to enjoy as well as utilize sophisticated ecology for all of their personal sources as while consuming delicious coffee (Quelch and Rodriguez, 2015). Starbucks in reality positions itself like a premium coffee seller, that sells variety of coffees as well as some beverages, both hot plus cold, along with some snacks and also sandwiches. Being a premium brand for coffee, it often relies on the target market carrying a major count of some middle plus high earners along with throwaway income to recurrent all the coffee houses. The firm ia also capable of instilling a feeling of actual upper-class reorganization into its consumers through the product as well as upbeat ecology and staff interactions. While customers decisions also are frequently influenced by some other factors, the coffee at Starbucks still is a major way towards expressing themselves optimistically. Not merely did the firm shape its consumers, it also encouraged socialization and communication. People here can fully utilized space intended for their personal means and can of course make it a community setting intended both for work as well as pleasure. Values - Starbucks believes that ethically performing business as well as doing things right is actually very significant for all kinds of organizational success. Business ethics also compliances within the firm and there are program organized within Starbucks which supports the firms mission as well as vision plus also helps the firm to safeguard the cultu re as well as reputation, via resource allocation intended for ethical decisions when they are on work. Ethical context is also used within this firm to develop plus expand actual awareness of benchmarks regarding the business demeanor, legal compliance, amenities, training and also political interest plus many more (Roth, 2005). Environmental Friendliness- The firm is actually not only acting for the betterment of ecology but is also inspiring all of its customers, staffs, and also supplier to take proper care of environment. Starbucks also suggest that their consumers should reuse all of their mugs to the maximum extent possible. The staffs here also are recommended to use a smaller amount electrical energy within stores of Starbucks. The staffs thus try to utilize freezer and lights as well as thermostat to the minimum level. The resources used by the firm to produce all of their goods are from the base of natural resource. Coffee and other products that the firm serves to its customers are actually without colorants and preservatives as well as additives, particularly for the coffee bean that is used by the firm. To ensure that Starbucks have excellent and best benchmark of the coffee goods in world firms vice president personally has spearheaded the firms efforts to protect top-notch beans of coffee to p rovide the firms mounting needs. The firm also tends to build good relations with all the growers as well as exporters and also checks on the agricultural situations and the crop yields, as well as hunts out for varieties plus sources which would also meet firms exacting benchmarks of quality as well as flavor (Shaw, 2005). Recommendation: Starbucks can aim to make use of solar energy which is really renewable form of the energy. This might also help the firm to go a long way towards ensuring that very less carbon emission exist in the ecology. The firm can also aim to undertake advertisements towards promoting all its impartial and equal healthy as well as beneficial diet. Such advertisements must hold the nutrition advice on many paths of overwhelming healthy as well as beneficial diets of the fast food that the firm supplies. Though Starbucks constantly utilizes the paper-oriented packs it has yet been destined for using paper-oriented packs in rouse of the global warming risk. Paper in fact is attained from trees and thus through using these packages, firm might also have been passing against environmental preservation requirements thus company needs to properly act upon such fact and then convince public on this part (Snoeyenbos, Almeder and Humber, 2001). Majority of outlets belonging to Starbucks actually have attained design of actual green restaurant that holds in suitably saving the energy to huge extent. This may also supply the company with opportunity to donate in decrease of carbon emission through investing in the energy competent blocks as well as buildings. Conclusion: Overall, it can be concluded that firm Starbucks has developed itself and has been successful in maintaining itself as extremely triumphant coffeehouse. As the firm it very popular for all its good tasting coffee, the firm is well known for its entire green symbol that it has embedded with vast much meaning at the back it. People are ready to spend premium amount more on the firm as it displayed type of feeling for upper-class, practical person. Through proper brand loyalty by the customers, Starbucks has turned to be a place of actual socialization. Though the firm still needs to amend itself on some issues it is well known for being ethically correct. In a nutshell here are all the details regarding ethical acts by Starbucks. References Allhoff, F. and Vaidya, A. (2005). Business ethics. London: SAGE Publications. Boylan, M. (2001). Business ethics. Upper Saddle River, NJ: Prentice Hall. Cole, G. (2008). Grande Expectations: a Year in the Life of Starbucks' Stock20081Karen Blumenthal. Grande Expectations: a Year in the Life of Starbucks' Stock . Loughton: Piatkus 2007. Management Decision, 46(4), pp.673-675. Cory, J. (2005). Activist business ethics. Boston: Kluwer Academic Publishers. Gavai, A. (2010). Business ethics. Mumbai [India]: Himalaya Pub. House. Harish Jyawali, (2015). My Screencast. [image] Available at: https://www.youtube.com/watch?v=ZrhPck8NOAM [Accessed 20 Mar. 2015]. Hartman, L. (2005). Perspectives in business ethics. Boston: McGraw-Hill. Mitchell, C. (2009). A short course in international business ethics. Petaluma, CA: World Trade Press. Moon, C. (2001). Business ethics. London: Economist. Morais, U., Pena, J., Shacket, K., Sintilus, L., Ruiz, R., Rivera, Y. and Mujtaba, B. (2014). Managing Diverse Employees at Starbucks: Focusing on Ethics and Inclusion. IJLD, 4(3), p.35. Paliwal, M. (2006). Business ethics. New Delhi: New Age International. Quelch, J. and Rodriguez, M. (2015). Rana Plaza: Workplace Safety in Bangladesh (A) - Harvard Business Review. [online] Hbr.org. Available at: https://hbr.org/product/rana-plaza-bangladesh-garment-tragedy-a/an/514034-PDF-ENG [Accessed 20 Mar. 2015]. Roth, J. (2005). Ethics. Pasadena, Calif.: Salem Press. Shaw, W. (2005). Business ethics. Belmont, CA: Thomson/Wadsworth. Snoeyenbos, M., Almeder, R. and Humber, J. (2001). Business ethics. Amherst, N.Y.: Prometheus Books. Snyder, M. (2006). State of the Profession: The Starbucks Effect. Academe, 92(1), p.70. Wurgaft, B. (2003). Starbucks and Rootless Cosmopolitanism. Gastronomica, 3(4), pp.71-75.